Derick will be presenting two topics at the North East Texas Small Business Development Center Business Technologies Conference held in Mt. Pleasant, TX on July 27, 2010.
10:45 am to 11:45 am
Session 1 – East Hall
Derick Schaefer
Orangecast Social Media
“Business Marketing Tools”
Create Hugh Returns by Leveraging the Power of Social Media
78% of North American consumers say they trust the recommendations of their peers whereas only 14% trust advertising. While newspaper readership
continues to decline and the effectiveness of traditional advertising
weakens, Facebook has become the #1 destination of Internet users and social
media activities have replaced adult entertainment as the #1 activity on the
Internet. For business owners, this means that the traditional activities
of customer service, sales, and marketing are drastically changing.
In this discussion, Derick Schaefer of Orangecast Social Media will discuss
the topic of social media in an easy to understand manner and provide small
business owners with the guidance they need to participate in social media
successfully.
1:00 pm to 2:00 pm
Session 2 – East Hall
Derick Schaefer
Orangecast Social Media
“Small Business Marketing Tools”
Search Engine Optimization
92% of the world’s 250M daily Internet users use a search engine at some
point and time during the day. Consumers and businesses alike use search
engines to find products and services to meet their needs as well as
research people, brands, and companies. Have you Googled your product or
service category? Does it come up in the first page of Google? Have you
Googled your company’s name? Do you like what you see?
In this presentation Derick Schaefer of Dallas based Orangecast Social Media provide small business owners guidance and insight on how to be more successful with search engines and leverage them to increase sales and lower costs.
