Social Media is arguably the most powerful aspect of the modern Internet. Having its focus on people and their desire to connect, contribute thoughts, ideas, and information, it has momentum both from contributors as well as consumers. Social Media includes blogs, podcasts, wikis, and community sites. The world wide web is quickly moving away from “technology” and becoming a place for human life.
As a business leader, the question you must ask yourself is “Do you have a social media strategy?” What are bloggers saying about you or your company? Have you released content to the Internet in the form of a podcast or written syndications? Are your ideas accessible from the major search engines? If you haven’t thought about Social Media and how it fits into your overall marketing strategy, you should.
The Efficient Business was founded in 2006 by a career software and marketer, Schaefer, goaled at helping business be more efficient and competitive with online content. As the Internet shifted toward Social Media, we launched OrangeCast to provide services that helped business strategize and capitalize on the growing momentum in social media.
- Our services include:
- - Online and Social Media Strategy and Planning
- - Blog-based Advertising Campaigns
- - Podcast Series design, recording & implementation
- - Online content strategy and implementation
- - Search Engine Marketing & Optimization
- - Community Strategies, Brainstorming & Idea Generation