There will be more to come on this in our newsletter and at our LeadMaverick event in February, but, we have officially launched OrangeCast our Social Media brand.
Derick

In a previous post I took a few jabs at the cost cutting measures of electronic checkouts. To be fair, I also talked up a few positive points as well. Most retail stores, however, still have people taking money and “ringing” customers up. What fascinates me is the “shove the change, receipt, [...]

It is possible to walk into a store these days, due to electronic check outs, and never talk to a store employee. This is generally an operations or accounting driven decision aimed at cutting cost. By not having contact with their customers, they miss touch points for satisfaction, up selling, and more. [...]

For those who have heard me harp on this topic or even blog on it, I’m back to Marketing Calendars. Since today is the first official business day of the New Year, what more appropriate day to implement your 2008 marketing calendar.
A marketing calendar is crucial for any business as it provides a clear [...]