For those who have heard me harp on this topic or even blog on it, I’m back to Marketing Calendars. Since today is the first official business day of the New Year, what more appropriate day to implement your 2008 marketing calendar.
A marketing calendar is crucial for any business as it provides a clear map of investments (spending money) that a business owner will make to drive business (making money). If your timing is off, you can miss key opportunities or simply not have the money to invest into making money. Marketing calendars also help to keep you organized making running the marketing aspect of your business easier.
The following link has a short but good article defining some key elements of a marketing calendar that make for a good starting point:
ezinearticles.com/?What-You-Need-in-Your-Marketing-Calendar
If you simply don’t have the time or energy to think about a marketing calendar right now (and shame on you) then do one thing. Pull out your computer calendar and put the following as an event or action item for Aug 1, 2008
ORDER HOLIDAY CARDS AND COMPILE HOLIDAY MAILING LIST
Why? We all just did it and we all know that come October everything both personally and professionally takes off so fast that you really don’t have time to stop again until today Jan 2! Trust me, Aug 1 is the day and even then you still run the risk of missing a few people or not having enough cards/gifts ordered!
Derick
