What is Microblogging?
Microblogging is a form of blogging, used to create brief text based updates. Most specifically, microblogging, allows for brief text updates submitted via the web, instant messaging, e-mail, text messaging and MP3.
Launched in 2006, Twitter is the most popular example of microblogging on the web today. However, there are recently new services with the same micro-blogging features available. Digg developer Kevin Rose has also integrated micro-blogging features in Pownce, which he created with three other developers.
Micro-blogging has also been incorporated with online social networking sites, as seen in the ‘status update’ features seen in MySpace and Facebook.
How Can Microblogging Promote My Business?
With any marketing or sales campaign, the ultimate goal is to stay ‘top of mind’ with your client base. As is obvious within any competitive market – this does not always prove an easy task. Whether your push is to sell your goods, or promote a service – being not good, not better, but BEST is the key to success.
A convenient and simple way to stay ‘top of mind’ is through adapting microblogging features. Much like social media networks like Myspace and Facebook – microblogging acts much like a ’status update’, informing the viewing public what you or your company are up to. The value add of continually updating your status, not only promotes your activities (or in this case, corporate happenings, events or promotions) but also updates your current and prospective client.
Let’s look at a couple examples. Let’s suppose that you are sponsoring a booth at a major industry event. Your attendees at the event can use a Microblog account setup for the event to give the “play by play” covering everything from keynote speech take aways to what’s happening on the vendor display floor. In doing so, you can not only communicate with customers and potential customers at the event but you can include potential customers that could not attend the event. This can then be circulated and shared across the Internet.
