Marucci Baseball Bats
Name a company these days that doesn’t have to market? There aren’t many. Even the toll road system in the State of Texas is advertising and marketing. One that isn’t and has seen a 45% increase in sales this past year is Marucci, a baseball bat company out of Baton Rouge.
I learned about this story through an episode on NPR’s Marketplace called “High Def A Home Run Bat Maker“. The angle on the story was that Marucci doesn’t advertise. However, they are used by a long list of major league players and with the onset of High Definition Television, views can now see the logo and names on a baseball bat. Yes, viewers are that in tune. In an industry that is now selling advertising space on practice jerseys, free advertising real estate such as this is an exception to the norm. On television that is!
Google’s unified search provides natural search engine results that includes both video and images. This advertising is free! Here are my recommendations for taking advantage of this:
- Have your web developer use ALT tags on all of your images with a one, two, or three keyword pair. (e.g. Marucci Baseball Bats)
- Name the actual file after your keyword with images (e.g. marucci-baseball-bats.jpg)
- Create a hologram version of your images that includes something such as a phone number or web address.
- Try placing your images on your website as well as others (E.g. vendors, article directories, flickr, press releases, etc)
Images do catch the human eye and they do sell. Not all of us can be as lucky as Jack Marucci; yet, most of us can still take advantage of Google images today! For more information, see Matt Cutts official post and video on the topic of images and search.
