Full disclosure: I have not yet checked this out Google’s new Sidewiki feature fully, but just a quick skim of the following article suggests that this is an underrated yet important development from Google:
One of the most jarring comments from the above post is that these new sidewikis (essentially, a commenting page for every page on the web) actually create SERPs of their own…and could theoretically outrank the site upon which they are based!
From a reputation management perspective, anything that you do not own/control is something that must be understood and monitored. Add these sidewikis to the list. We will be investigating this more fully in the weeks and months ahead.
Posted via email from Orangecast Daystream
