As highlighted in National Public Radio’s story, “Facebook, MySpace Divide Along Social Lines“, Rupert Murdoch purchased MySpace in 2005 at the height of its popularity in social networking. Today, the tides have changed as Facebook and its estimated 95M visitors clearly dominates the social networking niche of Web 2.0. This is so much the case that early this week the Financial Times broke a story where MySpace all but concedes defeat in the social networking arena and describes its future as an entertainment hub. Though the facts are clear, there really hasn’t been much discussion on how MySpace lost its popularity nor the lessons learned in this curious case. Well, we stumbled upon some insight during a podcast we did with Aaron Bollinger of KickApps who we came to find out during the podcast had written a book called “The MySpace Social Guide”. We were so excited about a hallway conversation that ensued after our podcast with him that we went back into the studio and fired up the recording equipment to capture the conversation.
Join episode host Jerod Morris as he discusses the demise of MySpace and its brand with Aaron Bollinger.
