Comments on: Why Google’s Super Bowl Ad Failed America

By: admin

admin — Tue, 16 Feb 2010 13:56:30 +0000

I did not know that!!! One side of me says, “I was that young kid who got some lucky breaks and even screwed a few things up” so that makes me smile. But I did not know all of that hype was brewing. When I posted this, I had to get in touch with the real blogger in me as everything on Twitter was so positive about this commercial.

By: admin

admin — Tue, 16 Feb 2010 13:54:59 +0000

I just found out via a NYTimes article that Google will have a paid local business search option. This is a great move once they get the word out. http://www.nytimes.com/2010/02/14/business/14ping.html

Now, the funny thing is the guys quotes on the “Yellow Pages” still being alive.

I kind of felt bad about writing such a negative post but I’m a little down on Google right now. . .I want to see them really take the opportunity they have and change the world. Commercial didn’t communicate that to me.

By: admin

admin — Tue, 16 Feb 2010 13:52:11 +0000

I agree Rondo that there is so much education on how people use it and what opportunity Google provides for business owners. I often give the example of typing 200-5 into Google and demonstrating the first hit is the answer 195. If you sell calculators, you might want to evaluate being there from an ad perspective.

Now, the ad was a success on other fronts. . .I’m just down on Google right now. Probably because I see them making the same mistakes my former employer MSFT did. Namely, picking fights with governments and getting into things way outside their core. time will tell. . .

By: Harley

Harley — Tue, 16 Feb 2010 05:26:50 +0000

On top of all that, there’s a great deal of suspicion about the creation of the ad.

First it was reported that a copywriter kid fresh out of school wrote it – and the feelgood story got even better when it was voted one of the best ads of the Super Bowl.

And then, clouds of doubt appeared (read the comments):

http://www.mediabistro.com/agencyspy/campaigns/googles_love_story_written_by_first_time_writer_151393.asp#disqus_thread

By: drocolate

drocolate — Tue, 16 Feb 2010 04:18:47 +0000

Great post. It opened my eyes to some things I didn’t know about, namely the Google Local Business service. While I don’t necessarily agree that they totally fumbled the ball (pun fun!), I agree with you that they could have done a better job focusing the ad on something more relative to the average person. They could have just used the same idea and had different things being searched out.

Things that don’t make people like me jealous that they’re not in Paris right now romancing (presumably) hot French women at cafes outside the Louvre. Grrrr…

Stupid recession…

By: Rondo Estrello

Rondo Estrello — Tue, 16 Feb 2010 04:12:53 +0000

Great read.

This may be minor in the grand scheme, but the main reason it failed for me is because it was a – yes – unrealistic experience. I don’t search from the Google home page. I search from the built-in browser bar. Or from my iPhone. I couldn’t relate to the experience I watched in the commercial. Again, might be minor, but I woulda’ liked to see the experience move away from just the Google homepage. That might just be me.

-Rondo