Orangecast is the Social Media Marketing services arm of The Efficient Business LLC which was founded by Derick Schaefer in 2006.

Derick Schaefer is a 15 year veteran of the business information technology industry specializing in business to IT alignment and Internet Marketing.

In his career, Mr. Schaefer has consulted for enterprise organizations including McDonald’s, Sears, Roebuck, & Co, HSBC, Occidental Petroleum, and Texas Instruments. His career includes employment at Cambridge Technology Partners, RPG’s Zensar Technologies, and a 10 year stint at the Microsoft Corporation.

While at Microsoft, Derick Schaefer spent 5 years in Microsoft Consulting Services in both Dallas and Chicago consulting with enterprise customers and partners. For the next 5 years he served in the leadership team of Microsoft’s Enterprise and Partner Group (EPG) as the Worldwide Director of Services and Technology Sales for Microsoft’s coveted Global Accounts Division. As a part of this role he ran Global Account’s Customer Leadership Program where he worked with small and medium sized business that were the downstream divisions of large corporate multinationals such as Nestle and Siemens to better understand the gaps between their business needs and Microsoft’s technology stack. It is in this role where his passion for small business began.

After leaving Microsoft, Derick Schaefer opened The Efficient Business LLC, a Dallas based Internet services reseller and eMarketing consultancy. The Efficient Business focuses on bringing best of breed Internet technologies to small business in order to help them grow revenues, reduce costs, and project a more professional image. In 2008, The Efficient Business launched Orangecast which is its social media marketing services brand. Orangecast delivers social media marketing and reputation management. Orangecast also produces, How-To-Blog.TV where Derick Schaefer is an author in the business section and The Social Media Marketing Blog.

Mr. Schaefer donates time as a volunteer at the Collin Small Business Development Center giving free counseling and teaching courses related to Internet marketing.  He also speaks on a regular basis for the State Bar of Texas as it pertains to “State Bar Compliant Websites”.