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	<title>The Marketing Blog &#187; General</title>
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	<link>http://www.orangecaster.com/social-media</link>
	<description>Social Media with Business Marketing Slant</description>
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	<itunes:summary>Marketing Bits features bloggers/podcasters Derick Schaefer and Jerod Morris as they cover social media and online marketing with a business slant.  Marketing Bits features live interviews with both traditional and new world marketers addressing the topics of today&#039;s marketing world.</itunes:summary>
	<itunes:author>Derick Schaefer, Jerod Morris</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
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		<itunes:name>Derick Schaefer, Jerod Morris</itunes:name>
		<itunes:email>info@orangecaster.com</itunes:email>
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	<managingEditor>info@orangecaster.com (Derick Schaefer, Jerod Morris)</managingEditor>
	<copyright>The Efficient Business LLC</copyright>
	<itunes:subtitle>Marketing Bits - Social Media with a Business Marketing Slant</itunes:subtitle>
	<itunes:keywords>marketing, social media, orangecast, seo, online marketing, public relations, blog, blogger, twitter</itunes:keywords>
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		<item>
		<title>Leveraging &#8220;The Costanza&#8221;</title>
		<link>http://www.orangecaster.com/social-media/2010/06/leveraging-constanza/</link>
		<comments>http://www.orangecaster.com/social-media/2010/06/leveraging-constanza/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 14:53:02 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[General]]></category>

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		<description><![CDATA[




		
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In working with entrepreneurs, one of the challenges I repeatedly come across is the marketing of innovative products on a shoe string budget.  The challenge is that the [...]]]></description>
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		<title>Why Google&#8217;s Super Bowl Ad Failed America</title>
		<link>http://www.orangecaster.com/social-media/2010/02/why-googles-super-bowl-ad-failed-america/</link>
		<comments>http://www.orangecaster.com/social-media/2010/02/why-googles-super-bowl-ad-failed-america/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 04:40:42 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Local Business]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=554</guid>
		<description><![CDATA[




		
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Let&#8217;s look at the facts:

Unemployment in America is staggering
This Week Obama Recognized Small Business Needs Help
Google dominates the market (aka &#8211; no need for brand marketing)
2010 Super Bowl [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
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		<title>Vanity 800 Numbers Increase Exposure and Point of Sale</title>
		<link>http://www.orangecaster.com/social-media/2009/12/vanity-800-numbers/</link>
		<comments>http://www.orangecaster.com/social-media/2009/12/vanity-800-numbers/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 18:06:02 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[800]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[numbers]]></category>
		<category><![CDATA[telephone]]></category>
		<category><![CDATA[vanity]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=536</guid>
		<description><![CDATA[Vanity 800 numbers are one excellent solution to reaching a point of sale and also offer branding opportunities for your business.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>So Why Are Title Tags Important For Blogging?</title>
		<link>http://www.orangecaster.com/social-media/2009/11/title-tags/</link>
		<comments>http://www.orangecaster.com/social-media/2009/11/title-tags/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 03:53:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[title tags]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=147</guid>
		<description><![CDATA[




		
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The title of a blog post is extremely important.  Most blogging software takes the title and uses it both internally and external in the management of content.  Some [...]]]></description>
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		<title>How Images Sell!</title>
		<link>http://www.orangecaster.com/social-media/2009/10/how-images-sell/</link>
		<comments>http://www.orangecaster.com/social-media/2009/10/how-images-sell/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 00:23:41 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Images]]></category>
		<category><![CDATA[Marucci Baseball Bats]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=515</guid>
		<description><![CDATA[




		
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Name a company these days that doesn&#8217;t have to market?  There aren&#8217;t many.  Even the toll road system in the State of Texas is advertising and marketing.  One [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Small Business Websites With WordPress</title>
		<link>http://www.orangecaster.com/social-media/2009/10/small-business-websites-with-wordpress/</link>
		<comments>http://www.orangecaster.com/social-media/2009/10/small-business-websites-with-wordpress/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 23:04:10 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[WordPress Tips]]></category>
		<category><![CDATA[Cafe Press]]></category>
		<category><![CDATA[Corporate Theme]]></category>
		<category><![CDATA[Press75]]></category>
		<category><![CDATA[Small Business Websites]]></category>
		<category><![CDATA[StudioPress]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=373</guid>
		<description><![CDATA[




		
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Small Businesses have always struggled with online marketing as they require attractive, SEO compatible websites with content management functionality on a shoe string budget.  On one side of [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Go Talk To Interactive Or IT</title>
		<link>http://www.orangecaster.com/social-media/2009/09/go-talk-to-interactive-or-it/</link>
		<comments>http://www.orangecaster.com/social-media/2009/09/go-talk-to-interactive-or-it/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 22:40:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[classic marketing]]></category>
		<category><![CDATA[customer surveys]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=219</guid>
		<description><![CDATA[




		
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Back when I worked for Microsoft, I asked Bill Gates a question related to Spanish language marketing. The immediate response was that this was an &#8220;international topic whose [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Long Tail Search Highlighted with Psychotherapy and Grief Recovery</title>
		<link>http://www.orangecaster.com/social-media/2009/02/long-tail-search-psychotherapy/</link>
		<comments>http://www.orangecaster.com/social-media/2009/02/long-tail-search-psychotherapy/#comments</comments>
		<pubDate>Sat, 28 Feb 2009 16:15:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=100</guid>
		<description><![CDATA[Dr. Koehn launches new website that provides symptom information in addtion to psychotherapy services.]]></description>
		<wfw:commentRss>http://www.orangecaster.com/social-media/2009/02/long-tail-search-psychotherapy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Communicating Outside of eMail with RSS</title>
		<link>http://www.orangecaster.com/social-media/2008/08/communicating-outside-of-email-with-rss/</link>
		<comments>http://www.orangecaster.com/social-media/2008/08/communicating-outside-of-email-with-rss/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 01:37:37 +0000</pubDate>
		<dc:creator>Jerod Morris</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[rss]]></category>

		<guid isPermaLink="false">http://orangecaster.com/social-media/?p=31</guid>
		<description><![CDATA[Many companies want to communicate their news, updates, and events to customers via email.  RSS is a technology gaining momentum as an alternative.]]></description>
		<wfw:commentRss>http://www.orangecaster.com/social-media/2008/08/communicating-outside-of-email-with-rss/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Willow Bend Apple Store &#8211; iPhone Wait Experience</title>
		<link>http://www.orangecaster.com/social-media/2008/07/willow-bend-apple-store-iphone-wait-experience/</link>
		<comments>http://www.orangecaster.com/social-media/2008/07/willow-bend-apple-store-iphone-wait-experience/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 12:33:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[iphone consummer]]></category>

		<guid isPermaLink="false">http://orangecaster.com/social-media/?p=60</guid>
		<description><![CDATA[A small post about my wait in front of the Apple Store for an iPhone this morning.  Exciting!]]></description>
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