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	<title>The Marketing Blog &#187; General</title>
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	<link>http://www.orangecaster.com/social-media</link>
	<description>Social Media with Business Marketing Slant</description>
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	<itunes:summary>Marketing Bits features bloggers/podcasters Derick Schaefer and Jerod Morris as they cover social media and online marketing with a business slant.  Marketing Bits features live interviews with both traditional and new world marketers addressing the topics of today&#039;s marketing world.</itunes:summary>
	<itunes:author>Derick Schaefer, Jerod Morris</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
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		<itunes:name>Derick Schaefer, Jerod Morris</itunes:name>
		<itunes:email>info@orangecaster.com</itunes:email>
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	<managingEditor>info@orangecaster.com (Derick Schaefer, Jerod Morris)</managingEditor>
	<copyright>The Efficient Business LLC</copyright>
	<itunes:subtitle>Marketing Bits - Social Media with a Business Marketing Slant</itunes:subtitle>
	<itunes:keywords>marketing, social media, orangecast, seo, online marketing, public relations, blog, blogger, twitter</itunes:keywords>
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		<item>
		<title>Leveraging &#8220;The Costanza&#8221;</title>
		<link>http://www.orangecaster.com/social-media/2010/06/leveraging-constanza/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=leveraging-constanza</link>
		<comments>http://www.orangecaster.com/social-media/2010/06/leveraging-constanza/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 14:53:02 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=592</guid>
		<description><![CDATA[In working with entrepreneurs, one of the challenges I repeatedly come across is the marketing of innovative products on a shoe string budget.  The challenge is that the massive marketing budgets of years past have literally wired consumers into certain ways of thinking and the only way to really undo that is to massively market [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why Google&#8217;s Super Bowl Ad Failed America</title>
		<link>http://www.orangecaster.com/social-media/2010/02/why-googles-super-bowl-ad-failed-america/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-googles-super-bowl-ad-failed-america</link>
		<comments>http://www.orangecaster.com/social-media/2010/02/why-googles-super-bowl-ad-failed-america/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 04:40:42 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Local Business]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=554</guid>
		<description><![CDATA[Let&#8217;s look at the facts: Unemployment in America is staggering This Week Obama Recognized Small Business Needs Help Google dominates the market (aka &#8211; no need for brand marketing) 2010 Super Bowl ads went for 2.6 milion for 30 seconds You can be an idiot and still derive value from Google. The Super Bowl Has [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Vanity 800 Numbers Increase Exposure and Point of Sale</title>
		<link>http://www.orangecaster.com/social-media/2009/12/vanity-800-numbers/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=vanity-800-numbers</link>
		<comments>http://www.orangecaster.com/social-media/2009/12/vanity-800-numbers/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 18:06:02 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[800]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[numbers]]></category>
		<category><![CDATA[telephone]]></category>
		<category><![CDATA[vanity]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=536</guid>
		<description><![CDATA[Vanity 800 numbers are one excellent solution to reaching a point of sale and also offer branding opportunities for your business.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>So Why Are Title Tags Important For Blogging?</title>
		<link>http://www.orangecaster.com/social-media/2009/11/title-tags/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=title-tags</link>
		<comments>http://www.orangecaster.com/social-media/2009/11/title-tags/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 03:53:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[title tags]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=147</guid>
		<description><![CDATA[The title of a blog post is extremely important.  Most blogging software takes the title and uses it both internally and external in the management of content.  Some places where the title of the blog appears are: The URL of the post. The H1 title or the actual post titles that a reader sees. The [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>How Images Sell!</title>
		<link>http://www.orangecaster.com/social-media/2009/10/how-images-sell/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-images-sell</link>
		<comments>http://www.orangecaster.com/social-media/2009/10/how-images-sell/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 00:23:41 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Images]]></category>
		<category><![CDATA[Marucci Baseball Bats]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=515</guid>
		<description><![CDATA[Name a company these days that doesn&#8217;t have to market?  There aren&#8217;t many.  Even the toll road system in the State of Texas is advertising and marketing.  One that isn&#8217;t and has seen a 45% increase in sales this past year is Marucci, a baseball bat company out of Baton Rouge. I learned about this [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Small Business Websites With WordPress</title>
		<link>http://www.orangecaster.com/social-media/2009/10/small-business-websites-with-wordpress/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=small-business-websites-with-wordpress</link>
		<comments>http://www.orangecaster.com/social-media/2009/10/small-business-websites-with-wordpress/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 23:04:10 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[WordPress Tips]]></category>
		<category><![CDATA[Cafe Press]]></category>
		<category><![CDATA[Corporate Theme]]></category>
		<category><![CDATA[Press75]]></category>
		<category><![CDATA[Small Business Websites]]></category>
		<category><![CDATA[StudioPress]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=373</guid>
		<description><![CDATA[Small Businesses have always struggled with online marketing as they require attractive, SEO compatible websites with content management functionality on a shoe string budget.  On one side of the spectrum you have template driven websites from all of the usual &#8220;one to the masses&#8221; suspects (e.g. GoDaddy, Yahoo, Office Live, etc).  On the other side [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Go Talk To Interactive Or IT</title>
		<link>http://www.orangecaster.com/social-media/2009/09/go-talk-to-interactive-or-it/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=go-talk-to-interactive-or-it</link>
		<comments>http://www.orangecaster.com/social-media/2009/09/go-talk-to-interactive-or-it/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 22:40:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[classic marketing]]></category>
		<category><![CDATA[customer surveys]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=219</guid>
		<description><![CDATA[Back when I worked for Microsoft, I asked Bill Gates a question related to Spanish language marketing. The immediate response was that this was an &#8220;international topic whose responsibilty belonged with one of our Latin American subs&#8221;. At the time, The United States was the 4th largest Spanish speaking country in the world and the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Long Tail Search Highlighted with Psychotherapy and Grief Recovery</title>
		<link>http://www.orangecaster.com/social-media/2009/02/long-tail-search-psychotherapy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=long-tail-search-psychotherapy</link>
		<comments>http://www.orangecaster.com/social-media/2009/02/long-tail-search-psychotherapy/#comments</comments>
		<pubDate>Sat, 28 Feb 2009 16:15:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=100</guid>
		<description><![CDATA[Dr. Koehn launches new website that provides symptom information in addtion to psychotherapy services.]]></description>
		<wfw:commentRss>http://www.orangecaster.com/social-media/2009/02/long-tail-search-psychotherapy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Communicating Outside of eMail with RSS</title>
		<link>http://www.orangecaster.com/social-media/2008/08/communicating-outside-of-email-with-rss/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=communicating-outside-of-email-with-rss</link>
		<comments>http://www.orangecaster.com/social-media/2008/08/communicating-outside-of-email-with-rss/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 01:37:37 +0000</pubDate>
		<dc:creator>Jerod Morris</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[rss]]></category>

		<guid isPermaLink="false">http://orangecaster.com/social-media/?p=31</guid>
		<description><![CDATA[Many companies want to communicate their news, updates, and events to customers via email.  RSS is a technology gaining momentum as an alternative.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Willow Bend Apple Store &#8211; iPhone Wait Experience</title>
		<link>http://www.orangecaster.com/social-media/2008/07/willow-bend-apple-store-iphone-wait-experience/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=willow-bend-apple-store-iphone-wait-experience</link>
		<comments>http://www.orangecaster.com/social-media/2008/07/willow-bend-apple-store-iphone-wait-experience/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 12:33:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[iphone consummer]]></category>

		<guid isPermaLink="false">http://orangecaster.com/social-media/?p=60</guid>
		<description><![CDATA[A small post about my wait in front of the Apple Store for an iPhone this morning.  Exciting!]]></description>
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		<slash:comments>0</slash:comments>
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