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	<title>The Marketing Blog &#187; Social Media</title>
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	<link>http://www.orangecaster.com/social-media</link>
	<description>Social Media with Business Marketing Slant</description>
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	<itunes:summary>Marketing Bits features bloggers/podcasters Derick Schaefer and Jerod Morris as they cover social media and online marketing with a business slant.  Marketing Bits features live interviews with both traditional and new world marketers addressing the topics of today&#039;s marketing world.</itunes:summary>
	<itunes:author>Derick Schaefer, Jerod Morris</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
	<itunes:image href="http://www.orangecaster.com/social-media/wp-content/uploads/_podcast/itunes600.jpg" />
	<itunes:owner>
		<itunes:name>Derick Schaefer, Jerod Morris</itunes:name>
		<itunes:email>info@orangecaster.com</itunes:email>
	</itunes:owner>
	<managingEditor>info@orangecaster.com (Derick Schaefer, Jerod Morris)</managingEditor>
	<copyright>The Efficient Business LLC</copyright>
	<itunes:subtitle>Marketing Bits - Social Media with a Business Marketing Slant</itunes:subtitle>
	<itunes:keywords>marketing, social media, orangecast, seo, online marketing, public relations, blog, blogger, twitter</itunes:keywords>
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		<title>The Marketing Blog &#187; Social Media</title>
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	<itunes:category text="Business">
		<itunes:category text="Management &amp; Marketing" />
	</itunes:category>
	<itunes:category text="Technology">
		<itunes:category text="Podcasting" />
	</itunes:category>
		<item>
		<title>Notes from John Jantsch Presentation to Dallas Social Media Club on &#8220;The Referral Engine&#8221;</title>
		<link>http://www.orangecaster.com/social-media/2010/05/notes-john-jantsch-presentation-dallas-social-media-club-referral-engine/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=notes-john-jantsch-presentation-dallas-social-media-club-referral-engine</link>
		<comments>http://www.orangecaster.com/social-media/2010/05/notes-john-jantsch-presentation-dallas-social-media-club-referral-engine/#comments</comments>
		<pubDate>Fri, 07 May 2010 14:48:42 +0000</pubDate>
		<dc:creator>Jerod Morris</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[dallas social media club]]></category>
		<category><![CDATA[john jantsch]]></category>
		<category><![CDATA[referral engine]]></category>
		<category><![CDATA[referral marketing]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=577</guid>
		<description><![CDATA[********** by Jerod Morris (@jerodmsf) It is on nights like last night when I am most glad that Mavis Beacon taught me typing. I had the pleasure of going to the monthly meeting of the Social Media Club of Dallas last evening where the guest presenter was John Jantsch, one of the most influential marketing [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Paying It Forward vs. Tooting Your Own Horn</title>
		<link>http://www.orangecaster.com/social-media/2009/11/paying-it-forward-vs-tooting-your-own-horn/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=paying-it-forward-vs-tooting-your-own-horn</link>
		<comments>http://www.orangecaster.com/social-media/2009/11/paying-it-forward-vs-tooting-your-own-horn/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 15:36:35 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=523</guid>
		<description><![CDATA[One of the key differentiators between the Web 1.0 world and Web 2.0 is that Web 1.0 was defined by shouting out one way messages to consumers where Web 2.0 is about conversing, sharing, and in many cases paying it forward.  Ironically, when I visit the blogs and websites of some of the top social [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Understanding e-Marketing Before Signing A Franchise Agreement</title>
		<link>http://www.orangecaster.com/social-media/2009/10/emarketing-seo-franchises/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=emarketing-seo-franchises</link>
		<comments>http://www.orangecaster.com/social-media/2009/10/emarketing-seo-franchises/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 02:54:43 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[franchise]]></category>
		<category><![CDATA[franchisee]]></category>
		<category><![CDATA[franchisor]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=507</guid>
		<description><![CDATA[Franchisors often take a national approach to online marketing while franchisees require a local focus to make their business succeed.  The following post reviews three key areas to investigate before signing away online marketing power in a franchise agreement.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Sports Media 360 &#8211; Creditibility Panel 2</title>
		<link>http://www.orangecaster.com/social-media/2009/10/sm360/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sm360</link>
		<comments>http://www.orangecaster.com/social-media/2009/10/sm360/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 01:36:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Bits]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Brad Zibung]]></category>
		<category><![CDATA[Greg Bedard]]></category>
		<category><![CDATA[Jerod Morris]]></category>
		<category><![CDATA[Sports Media 360]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/2009/10/sm360/</guid>
		<description><![CDATA[This episode is a re-broadcasting of the second Internet credibility panel at Sports Media 360 featuring Jerod Morris, Greg Bedard, and Brad Zibung.]]></description>
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		<slash:comments>0</slash:comments>
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			<itunes:keywords>Jerod Morris, Greg Bedard, Brad Zibung, Glenn More</itunes:keywords>
		<itunes:subtitle>Episode 7 - Sports Media 360 Panel on Credibility</itunes:subtitle>
		<itunes:summary>This episode is a re-broadcasting of the second Internet credibility panel at Sports Media 360 featuring Jerod Morris, Greg Bedard, and Brad Zibung.</itunes:summary>
		<itunes:author>Derick Schaefer, Jerod Morris</itunes:author>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:duration>45:58</itunes:duration>
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		<item>
		<title>The Demise of MySpace</title>
		<link>http://www.orangecaster.com/social-media/2009/10/the-demise-of-myspace/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-demise-of-myspace</link>
		<comments>http://www.orangecaster.com/social-media/2009/10/the-demise-of-myspace/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 17:52:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Bits]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Aaron Bollinger]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Jerod Morris]]></category>
		<category><![CDATA[KickApps]]></category>
		<category><![CDATA[MySpace]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/2009/10/the-demise-of-myspace/</guid>
		<description><![CDATA[In this podcast we discuss enterprise social media platform with Aaron Bollinger of KickApps.  We also digress into some history and an overall discussion of social media.]]></description>
		<wfw:commentRss>http://www.orangecaster.com/social-media/2009/10/the-demise-of-myspace/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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			<itunes:keywords>Aaron Bollinger, Jerod Morris, MySpace, Facebook</itunes:keywords>
		<itunes:subtitle>Episode 6 - This episode discusses MySpace, its demise, and Facebook.  Guest is Aaron Bollinger, Author of MySpace Social Guide.</itunes:subtitle>
		<itunes:summary>In this accidental podcast episode, Jerod Morris discusses the demise of MySpace with the author of The MySpace Social Guide, Aaron Bollinger.</itunes:summary>
		<itunes:author>Derick Schaefer, Jerod Morris</itunes:author>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:duration>22:27</itunes:duration>
	</item>
		<item>
		<title>5 Reasons Why Google Sidewiki Will Fail</title>
		<link>http://www.orangecaster.com/social-media/2009/10/5-reasons-why-google-sidewiki-will-fail/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=5-reasons-why-google-sidewiki-will-fail</link>
		<comments>http://www.orangecaster.com/social-media/2009/10/5-reasons-why-google-sidewiki-will-fail/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 03:47:30 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Sidewiki]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=468</guid>
		<description><![CDATA[Read 5 reasons why Google's Sidewiki will fail before it becomes the next big thing on the Internet.]]></description>
		<wfw:commentRss>http://www.orangecaster.com/social-media/2009/10/5-reasons-why-google-sidewiki-will-fail/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Interview:  Aaron Bollinger of KickApps</title>
		<link>http://www.orangecaster.com/social-media/2009/10/kickapps/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=kickapps</link>
		<comments>http://www.orangecaster.com/social-media/2009/10/kickapps/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 08:04:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Bits]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Aaron Bollinger]]></category>
		<category><![CDATA[Flash Sports Tonight]]></category>
		<category><![CDATA[KickApps]]></category>
		<category><![CDATA[MySpace]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/2009/10/kickapps/</guid>
		<description><![CDATA[In this podcast we discuss enterprise social media platform with Aaron Bollinger of KickApps.  We also digress into some history and an overall discussion of social media.]]></description>
		<wfw:commentRss>http://www.orangecaster.com/social-media/2009/10/kickapps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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			<itunes:keywords>Derick Schaefer, Orangecast, Social Media, American Marketing Association, Dallas, Special Interest Group, Small Business, Jerod Morris</itunes:keywords>
		<itunes:subtitle>Episode 4 - This episode discusses KickApps, MySpace, and more.  Our guest is Aaron Bollinger of KickApps.</itunes:subtitle>
		<itunes:summary>In this podcast we discuss enterprise social media platform with Aaron Bollinger of KickApps.  We also digress into some history and an overall discussion of social media.</itunes:summary>
		<itunes:author>Derick Schaefer, Jerod Morris</itunes:author>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:duration>22:27</itunes:duration>
	</item>
		<item>
		<title>Where Should Marketers Invest Time In Social Social Media?</title>
		<link>http://www.orangecaster.com/social-media/2009/09/social-media-investments/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-media-investments</link>
		<comments>http://www.orangecaster.com/social-media/2009/09/social-media-investments/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 14:34:58 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=300</guid>
		<description><![CDATA[Brian Clark, aka The CopyBlogger, examined the impact of social confirmation in his post &#8220;Social Proof: Herd It Through The Grapevine&#8220;.  As he explains in the article, his purposeful mispell of the word &#8220;heard&#8221; specifically highlights the  &#8221;herd&#8221; mentality that humans can have.  We see this effect daily in our lives.  Last week, I was [...]]]></description>
		<wfw:commentRss>http://www.orangecaster.com/social-media/2009/09/social-media-investments/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Impact of the Internet and Social Media on Law Firms</title>
		<link>http://www.orangecaster.com/social-media/2009/09/impact-of-the-internet-and-social-media-on-law-firms/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=impact-of-the-internet-and-social-media-on-law-firms</link>
		<comments>http://www.orangecaster.com/social-media/2009/09/impact-of-the-internet-and-social-media-on-law-firms/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 23:43:56 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=225</guid>
		<description><![CDATA[Certain professions have oversight that limit or completely prohibit both traditional and online marketing.  One of these is the legal profession.  In the State of Texas, for example, the The State Bar of Texas provided advertising rule clarifications in 2005 which included section 7.07c which requires that websites adhere to a set of standards and [...]]]></description>
		<wfw:commentRss>http://www.orangecaster.com/social-media/2009/09/impact-of-the-internet-and-social-media-on-law-firms/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Just Hire An Intern</title>
		<link>http://www.orangecaster.com/social-media/2009/09/social-media-interns/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-media-interns</link>
		<comments>http://www.orangecaster.com/social-media/2009/09/social-media-interns/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 03:45:14 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=218</guid>
		<description><![CDATA[A peer in my industry published an online video where they talked about hiring interns for social media marketing.  This is a common topic as I actually hear a lot of marketers talk about social media as a young verses old topic. After all, young people grow up with Facebook and Twitter.  Still, just because [...]]]></description>
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		<slash:comments>2</slash:comments>
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