Your customers, partners, and in many cases employees benefit from communications from your company. The challenge today is that email has become a “worn out” form of communication. There are several reason why people have become worn out with email communication. The first is we get simply TOO MANY EMAILS! The second is that a large portion of emails are very poorly written and do not communicate effectively.

Real Simple Syndication or RSS is a technology that was invented to distribute or syndicate new information from websites.  Subscribers can use any number of readers to see new information in an orderly fashion.  More importantly, you can sort the information and access it when you want to versus having it overtake your inbox.  You can access this information from your iPhone or readers built into browsers and many online services.

Consider creating an RSS feed for your website and distributing it to your customers so they can keep up with your recent information and news.

To read more about RSS feeds and their bennefits, you should read the write-up SmallBusinessNewz did on the topic.