CBS Televisions April 14, 2009 episode of ‘Without A Trace’ featured a fictional story highlighting the power of the blogosphere.  The plot included a ski business owned by the son of a a multi-millionaire business tycoon who put information on the Internet that sabotaged his competitors business.  As a retribution, the son provides a business blogger a fake story about his father insinuating that he is dying of cancer.  After an unsuccessful negotiation with the blogger to retract the blogger’s post, the father’s business is forced to liquidate.

Ironically, we have see these types of scenarios play out in real life where ex-employees, competitors, and others take their battle to the web.  The blogosphere is real.  Google alerts are a minimum for any professional or business owner.

Orangecast is launching a beta of Executive Who, an online directory featuring business executives. The site is goaled at providing a simple and free landing page to any executive customer of Orangecast who needs an executive landing page with links to media and press.