Many companies want to communicate their news, updates, and events to customers via email. RSS is a technology gaining momentum as an alternative.

Social Media platforms are enabling consumers, citizens, and just about everyone in ways never dreamed. Whether it be opinions on communism from within a communist country to voicing customer complaints against large companies for the world to hear, as a marketer, you want to be the proactive with it.

This is the “Maiden Voyage Post” of the Social Media Marketing Blog! We begin with a simple example of what happens when you have to try to market to drive excitement versus when your brand and products are just “with it” and it happens! This is social power!

Let’s face it, costs are going up all around us. Whether it be the price of our corn based ingredients or goods that require shipping which are in turn dependent on rising fuel costs, overall COGS are going up. As a small business owner, the question is not whether you need to do [...]